As you can probably tell, I am going to IMATS Pasadena this weekend! Last year (2012) was my very first year going and I had a fantastic time! However, before going I searched “what to bring/wear to IMATS” and “what to expect at IMATS” and shockingly found very little. So here is the complete list of what I am going to be bringing with me beauty wise :
SKIN: Loreal Magic Skin Beautifier BB Cream (Fair), Nars Sheer Glow Foundation (Siberia), MAC Studio Finish Concealer (NW15), MAC Select MoistureCover Concealer (NC15), Maybelline Instant Age Rewind Under Eye Illuminator, Josie Maran Argan Illuminizer, Sonia Kashuk Brightening Powder, Nars Albatross Highlighter, Benefit Watts Up Highlighter, MAC MSF (Light Plus), MakeupForever Blush (#10), Physicians Formula Light Bronze Pearl.
EYES: Urban Decay Primer Potion (Original), Bobbi Brown Rich Caviar Eye Palette, MAC quad (Espresso, Satin Taupe, Expensive Pink, Shale), N7 Liquid Liner, Urban Decay 24/7 Pencil (Zero/Whiskey), Chella Brow Gel, Benefit They’re Real Mascara, Lancome Hypnose Doll Lashes Mascara,
LIPS: Ulta Lip Pencil (Rose), MAC lipstick (Glamourdaze), Loreal Color Riche Balm (Nourishing Nude).
BRUSHES: (see video)
When you get to the show you will need to wait in line to get your wristband first, then you will get into another line which is around the other side of the building (you’ll see it). After you get in you want to head to the booth you most want to see first ( I recommend researching which companies/shows/etc will be there before arriving ) because chances are that if you skip the booth you want to go to the most because the line seems too long, you’ll end up having to wait in an even BIGGER line later. Unfortunately lines do not “die down” at IMATS. You’ll also want to research what kinds of discounts the companies are offering and make a budget for yourself.
As far as what to wear, I’ve seen it all. You want to look good obviously because you will be taking pictures and meeting people in the beauty industry, but don’t take that as an invitation to wear a prom dress! Anything from nice jeans and a t shirt to a day time dress would work perfectly. I will be wearing a blousey button down and black jeans with chunky jewelry and cute flats from C Wonder. Speaking of flats, thats exactly what you will want to wear. You will most definitely be waiting in long lines and fighting through crowds all day.
When lunch comes around, there is a nice plaza right across the street with places like PF Changs and Rubios. A bit farther than that (walking or driving is ok) is Colorado Blvd which has tons of places to eat. Just make sure to keep your wristband on!
Thats about all the tips/info I can think of besides to just have fun and take tons of pictures. If you are going and want to do a meet up you can message me or tweet me. I will be checking my twitter and posting pics all day 🙂 hope to see you there!