This post is all about IT Cosmetics and how they are rapidly becoming my Holy Grail BRAND! Yes, I said brand, that means the whole brand is holy grail status…so far! And on top of being amazing quality, they are paraben and cruelty free!
I have only purchased three products from IT Cosmetics thus far, and all three products became Holy Grail after the first use. So much so, that since the purchase of these items, I have not used another product in the same categories. Also, I find that these products to be universally amazing for people of different skin types. Here are the products :
Your Skin But Better CC+
This CC cream is literally your skin but better. It is full coverage (like a full coverage foundation) with the most natural finish I have ever seen; and because its a CC cream it offers extras like an anti-aging hydrating serum, and SPF 50+ uva/ubv protection. It feels like there is absolutely nothing on the skin, yet lasts longer than any foundation/primer/setting spray combo I have ever used. Though it is hydrating, it does not make oily skin oilier (or look oilier). It comes in a 1.08 fl oz tube with a pump, which is very convenient, quick, and sanitary. I use the shade Light which is similar to MAC NC20, but is completely neutral, not too pink and not too yellow. Just Perfect. *The ONLY semi-annoying thing about this product is that it only comes in 4 shades. Though the shades are all quite versatile, and kind of morph into your perfect color.*
Bye Bye Under Eye
In short, this product is a heavy-duty under eye concealer with extras like collagen and vitamins C and K. It has a thick paste-like consistency (similar to Benefit’s Erase Paste), but easily thins out (or builds up) into a dreamy, blend able, dark circle eraser! It is by far one of the most full-coverage concealers I have ever used, and is quite possibly the best one out there. You only need the tiniest amount as well, whatever amount you think is small enough, cut that in half, seriously. It’s always better to have too little than too much. It also works as a great natural looking skin highlighter/illuminator.
Vitality Lip Flush in Je Ne Sais Quoi
This is by far the most uniquely wonderful product I’ve come across. When I first saw it at Ulta, I was immediately intrigued because it had a small sign that declared that this lipstick was their bestseller worldwide (or something like that), but at first glance it just looked like a clear balm that slightly tinted pink. And when I swatched it on my hand, it just came up clear; so I quickly discounted its claims. I only made it to the next aisle when I looked down and noticed the most beautiful, glowy flush of pink I have ever seen. Apparently as the lipstick warms to your skin, it morphs into a perfect color customized just for you. So naturally I purchased it and as I learned more about it, the more amazed I became. Not only does it morph into your perfect flush, it also has anti-aging and lip conditioning properties such as plum oil, cherry oil, shea butter, aloe and jojoba. It also has anti-oxidants like Vitamins A, C, E, Acai, Green Tea and White Tea that protect your lips from free-radicals. The best part is that even with all of those wonderful oils and hydrators, this lipgloss/stain/lipstick lasts and lasts!